The Business Case
Understanding the machine gets you in the door. Understanding the business case closes the deal. This module covers ROI models for each vertical, the competitive landscape, and the scientific backing that gives buyers the confidence to sign.
The Investment: CHF 80,000
The AURUM ONE is a CHF 80,000 capital investment. Your job is never to defend the price — it's to make the ROI undeniable. Every vertical has a different ROI story. Know them all.
Studio / Fitness Model
Conservative Scenario
Standard Scenario
Note: AURUM studios in Switzerland charge CHF 250/month for 2 sessions/week. These rates are validated by market experience. Adjust for local pricing in your territory.
Rehabilitation Clinic Model
Conservative (Supervised)
Optimized (Insurance + Private)
Corporate Wellness Model
Corporations invest in employee wellness through two lenses: benefit packages and productivity ROI. Frame the AURUM ONE both ways.
- Employee wellness investment: CHF 500–2,000/year per employee in premium corporate programs
- A single AURUM ONE can serve 50–100+ employees per month (2 sessions/week)
- Amortized cost per employee: CHF 800/year — less than a gym membership, with measurable results
- Productivity ROI: Harvard Business Review research shows workplace wellness programs return CHF 3 for every CHF 1 invested through reduced sick days, improved focus, and lower healthcare costs
- Sick day reduction alone (targeting musculoskeletal issues) can justify the investment for companies with 50+ employees
Retirement Home Model
The economic case here is indirect but powerful — it's about cost avoidance, not revenue generation.
Fall Prevention Economics (Switzerland)
Additionally: premium senior living facilities in Switzerland (Tertianum, Bellevue Residenz, Zumipark) can justify a CHF 500+/month premium on room rates by offering certified strength training as an amenity — a meaningful revenue uplift on 60–80 residents.
Hotel / Luxury Wellness Model
- Per-session add-on: CHF 80–150 (comparable to a 30-minute spa treatment)
- No dedicated fitness staff required — app-guided, concierge can supervise
- Replaces an entire fitness room worth of equipment at a fraction of the space and maintenance cost
- Guest differentiation: "the only hotel offering certified isokinetic strength training" is a marketable claim
- Loyalty integration (Marriott Bonvoy model): guests who train at your hotel want to come back to continue their progress
Target Verticals — Who You're Selling To
Each vertical has a different decision-maker, a different pain point, and a different ROI story. Adapt your pitch accordingly.
Gesundheitszentrum & Rehaklinik
PRIMARY VERTICAL — Highest close rateDecision-maker: Clinical Director, Head Physiotherapist, Medical Director
Pain points: Patient outcomes need to be documented and measurable. Staff time is limited. Insurance billing requires certified equipment. Patients need safe, supervised-optional training.
Your pitch angle: "The AURUM ONE generates objective outcome data per session — exactly what you need for insurance reporting, patient progress documentation, and clinical audit. It's CE-certified and designed for medical settings."
- Emphasize data tracking and power curves as clinical documentation tools
- Mention post-surgical protocols (knee, hip, shoulder rehab)
- Reference: Valmedica Mühlheim (our first B2B partner) as a real case study
- Warm leads in Switzerland: PDAG, ManoMed/Jasmin Zettel, REHAB Basel, Rehaklinik Zihlschlacht, Hirslanden
Corporate Wellness
SECONDARY VERTICAL — Shorter procurement cycleDecision-maker: HR Director, Chief People Officer, CFO (for large investments)
Pain points: Employee sick days, talent attraction/retention, duty of care. Wellness budgets exist but need ROI justification. Space constraints in office environments.
Your pitch angle: "6 minutes, no shower required, fits in a meeting room. The AURUM ONE gives your team access to the most time-efficient strength training available — with data to prove it's working."
- Emphasize: 2.5m² footprint, no special installation, app-guided (minimal HR overhead)
- 3:1 wellness ROI (Harvard Business Review data)
- Employee wellness KPI reporting via Coaching App — give HR the data they need to defend the investment
- Reference: Red Bull (active warm lead)
Retirement Homes & Senior Living
HIGH VOLUME — Many untouched leadsDecision-maker: Facility Director, Wellness Coordinator, Medical Director
Pain points: Fall risk and associated hospitalization costs. Regulatory pressure to demonstrate resident health outcomes. Competitive differentiation (premium facilities compete on wellness). Staff have limited time for individual fitness supervision.
Your pitch angle: "Sarcopenia — muscle loss with age — is the primary driver of falls and loss of independence. The AURUM ONE reverses it in 6 minutes, twice a week. No staff supervision required during sessions."
- Emphasize: low injury risk (isokinetic = machine won't overload the joint), app-guided, minimal space
- Quantify fall cost avoidance (see ROI models tab)
- Swiss targets: Bethesda Alterszentren, Zumipark, Tertianum, Hugo Mendel Stiftung, Alters- und Pflegeheim Grünhalde
- Soft opening: propose a 3-month trial for 10–15 residents with before/after muscle mass measurements
Luxury Hotels & Membership Clubs
PREMIUM ANGLE — Brand differentiationDecision-maker: General Manager, Spa Director, Director of Guest Experience
Pain points: Every luxury hotel has a gym — differentiation is hard. Guests want results without spending 90 minutes in a gym. Revenue per square meter of wellness space is under pressure.
Your pitch angle: "You can be the only hotel in [city] that offers certified isokinetic strength training. In 6 minutes per session, your guests experience the equivalent of a 45-minute workout — and they have data to prove it."
- White-label option: the experience can be branded as the hotel's own wellness offering
- Revenue model: CHF 80–150 per session as a spa add-on
- Guest retention: data continuity across stays creates loyalty
- Minimal space: fits in a private wellness suite, executive lounge, or room-adjacent space
- Reference pitch: Marriott Bonvoy integration model (see B2B Hotel document)
Military & High-Performance
LONG CYCLE — But high-value contractsDecision-maker: Base Commander, Fitness Officer, Procurement Officer
Pain points: Physical readiness maintenance with minimal facility time. Return-to-duty rehabilitation after injury. Objective fitness measurement for compliance reporting.
Your pitch angle: "The AURUM ONE delivers a complete full-body strength session in 6 minutes — ideal for time-constrained operational units. Its rehabilitation protocols support faster return-to-duty after musculoskeletal injury."
- Emphasize: compact footprint (field-deployable concept), low staffing requirement
- Procurement cycle is long — focus energy here only if you have a warm internal contact
- CE certification and data documentation support compliance requirements
Scientific Backing — What the Research Says
AURUM's efficacy isn't just a claim — it's backed by decades of isokinetic training research. Here are the studies and data points to use in conversations with clinicians, procurement officers, and skeptical CFOs.
Core Isokinetic Training Research
| Finding | Source | Relevant Vertical |
|---|---|---|
| Isokinetic training produces 40% greater muscle activation vs. isotonic | Hislop & Perrine (foundational isokinetic research) | All |
| HIT (1 set to failure) equally effective as 3 sets for strength gains in trained individuals | Steele et al., 2025 — Journal of Strength and Conditioning Research | Corporate, Studio |
| Eccentric-focused training (2:1 ratio) produces superior hypertrophy vs. concentric-only | Roig et al., 2009 — British Journal of Sports Medicine | All |
| Resistance training reduces fall risk in older adults by 30–45% | Sherrington et al., 2024 — Cochrane Review update | Retirement Homes, Rehab |
| Muscle loss (sarcopenia) begins at age 35 at ~1% per year, accelerates post-50 | Frontera et al., 2024 — Journal of Gerontology | Retirement Homes, Rehab |
| Progressive resistance training reverses sarcopenia markers in adults 60–80+ | Peterson et al. meta-analysis — American Journal of Medicine | Retirement Homes, Rehab |
| Short-duration high-intensity training (<10 min) activates equivalent cardiovascular adaptations as longer moderate training | Gibala et al., 2014 — Journal of Physiology (extended in 2024 follow-up) | Corporate, Hotel |
| Workplace wellness programs return CHF/EUR 3 per CHF/EUR 1 invested | Baicker et al., Harvard Business Review — Health Affairs | Corporate |
| Each prevented fall saves EUR 15,000–30,000 in direct hospitalization and rehabilitation costs | CDC / Swiss Federal Office of Public Health estimates (2024) | Retirement Homes |
| Resistance training improves cognitive function and depression outcomes in clinical populations | Gordon et al., 2025 — Journal of Psychiatric Research | Rehab, Senior Living |
The Valmedica Case Study
Partner: Valmedica Mühlheim, Gesundheitszentrum, Germany
Vertical: Health & Wellness Center
Status: Machine installed, operating
Application: [Results and client feedback to be documented — contact AURUM for latest data]
This is your proof of concept. Until more case studies are built, reference Valmedica as: "our first clinical partner in Germany, currently using the AURUM ONE in a health center setting." Offer to connect serious prospects with Valmedica for a peer reference call.
The Competitive Research Gap
ARX (the closest competitor, US-based) has published performance data that supports the isokinetic category. This actually helps AURUM — any serious prospect who researches adaptive resistance training will find ARX research, which validates the category. Your advantage over ARX: European availability, CE certification, and lower price.
Key Stats for Each Vertical (Quick Reference)
- Rehab clinic pitch: "40% more muscle activation, objective per-rep data for patient documentation, CE-certified for clinical use."
- Corporate pitch: "6 minutes, no shower needed, 3:1 wellness ROI, fits in a meeting room."
- Retirement home pitch: "Reverses sarcopenia, reduces fall risk 30–45%, no supervision required during sessions."
- Hotel pitch: "Equivalent to a 45-minute gym session. Your guests leave in 10 minutes. With data."
- Military pitch: "Maximum strength stimulus in minimum time. Return-to-duty rehabilitation with documented progress."
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