Courses / Further Education / Module 10: Sales & Studio Growth
Sales & Studio Growth
Build the commercial skills that turn great coaching into a thriving business. Learn the psychology of fitness sales, proven lead generation strategies, client retention systems, and digital marketing approaches tailored specifically for the AURUM studio model.
Part of the Further Education track — required for annual recertification.
About This Module
The best coaches in the world don't automatically build the best businesses. Commercial acumen is a skill — and like every skill, it can be learned. This module treats sales not as manipulation, but as effective communication of genuine value.
You will learn how to structure a compelling trial session, handle price objections with confidence, generate leads through referrals and digital channels, and build retention systems that keep clients training — and paying — for years.
Key Business Metrics
What You'll Learn
- Structure and deliver a compelling trial session that converts
- Handle price and commitment objections effectively
- Build a referral engine from your existing client base
- Use digital marketing (social media, Google, email) for local lead generation
- Implement retention systems that reduce churn
- Track and improve the key commercial KPIs for your studio
Module Details
Module 11: Special Populations
Training adaptations for older adults, pregnant women, and post-rehabilitation clients.
Preview Module 11