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Description
Key Concepts
My Notes
Discussion

Lesson Overview

Sales in the fitness industry is not about pressure — it's about helping someone make a decision that is genuinely in their best interest. When you believe in what you offer (and with AURUM, you should), selling is a service, not a transaction.

Learning Objectives

  • Understand the psychology of fitness buying decisions
  • Articulate AURUM's USP confidently and concisely
  • Structure a trial session that creates urgency to join
  • Handle the five most common objections with prepared, genuine responses
  • Apply the AIDA model to the sales conversation

AURUM's Unique Selling Proposition

Most potential clients have three core objections before they even walk in: I don't have time, I don't like gyms, and I'm not sure it will work for me. AURUM directly answers all three:

"I don't have time"
6 minutes per session. Equivalent results to 90 minutes of conventional training. Scientific evidence.
"I don't like gyms"
Private, quiet, no mirrors, no intimidation. A coach with you every session.
"Will it work for me?"
Isokinetic technology adapts to every body. Safe for all ages, beginners, and post-injury. Measurable results from week one.

The Trial Session Structure

The trial session is your conversion moment. Structure it in three parts: Before (brief consultation — understand their goal, make them feel seen), During (deliver an exceptional experience — show them the machine, explain the science, personalise every rep), and After (debrief — connect results to their goal, present membership options with confidence, ask for a decision).