Module 10 Quiz
Sales & Studio Growth
Answer all 10 questions. You need 80% (8/10) to pass and unlock Module 11.
Question 1: What does USP stand for?
Unique Selling Proposition
Question 2: The AIDA sales model stands for?
Assess, Identify, Demonstrate, Agree
Attention, Interest, Desire, Action
Attract, Inform, Decide, Acquire
Approach, Involve, Deliver, Achieve
Question 3: What does CLV stand for?
Conversion and Loyalty Value
Commercial Lifetime Variable
Question 4: The most cost-effective form of client acquisition for a fitness studio is?
Paid social media advertising
Referrals from satisfied existing clients
Outdoor poster advertising
Question 5: Net Promoter Score (NPS) measures?
Revenue growth over a period
Number of new members per month
The likelihood of clients to recommend the studio to others
Staff performance and satisfaction
Question 6: Client churn rate measures?
The speed at which new clients are acquired
The percentage of clients who cancel their membership in a given period
The average revenue per member
The ratio of trials to memberships
Question 7: When handling a price objection, the most effective approach is to?
Immediately offer a discount
Apologise for the pricing and explain costs
Reframe the value per session and compare with alternatives
Avoid discussing price until the client insists
Question 8: Research suggests most sales happen after how many follow-up contacts?
Question 9: What does CAC stand for?
Commercial Acquisition Campaign
Customer Acquisition Cost
Conversion Acceleration Checklist
Question 10: The trial session structure has three parts. What is the correct order?
Training → Consultation → Close
Close → Consultation → Training
Consultation → Training experience → Debrief and close
Debrief → Training → Intake form
0 / 10 answered